Has been in communication profession from 1970, joined as trainee executive in kiron ads in 1970, from 1987 onward joined board of directors of ushodaya enterprises ltd.  *1985-2006 elected as member, executive committee, indian newspaper society. Served as A  P regional committee chairman for several years and chairman of advertising committee from 2003-2006. *1996 & 1997 nominated by president, INS, new delhi as chairman of market research and development committee, ins.  *2005-2006 elected as vice president, indian newspaper society, new delhi.  * 1994 onwards founder member and member, board of governors of media research users council, mumbai. *2006 onwards member board of governors, advertising standers council india. * 1999 onward director on board of management, indian broadcasting foundation